- 2,000 square meters present Group and brand worlds
- Four million guests expected
The design of the pavilion features three interlinked themes: the automobile, the Olympic Games and the host country China. The exhibition center and meeting place is housed in a two-storey building which also contains service rooms and two lounges. Under the Volkswagen Group's motto of "Driving Ideas," the future vision of sustainable mobility is presented in a transparent showcase. A fuel pump nozzle made of straw symbolizes the Group's strategy to support second-generation "Sunfuel" biofuels. A second, real-life, nozzle represents present-day fossil fuel supplies. The yin and yang symbols reflect the host country's traditional culture as well as symbolizing a solution combining both technologies.
The Group showcase is surrounded by six transparent brand boxes, presenting two vehicles from each of the Volkswagen, Audi and Skoda brands. "Each of the models on show is combined with an Olympic sport associated with the respective brand. The Skoda brand, for example, teams up with cycling," says Kothe, explaining the showcase concept. The aerodynamic form of the Audi R8 TDI Le Mans connects with swimming. For Volkswagen, the chosen sport is soccer. The six brand showcases also present different time worlds. Each model stands for a particular phase in the brand's history. The Volkswagen Passat CC represents the present, while the Space up! Blue symbolizes tomorrow's mobility. Audi and Skoda celebrate their wonderful brand history with the Monte Carlo old-timer and the Auto Union racing car, while the Octavia represents Skoda's present model range and the Audi R8 TDI Le Mans embodies the trendsetter of tomorrow.
The pavilion also features a 70-meter long, 3-meter tall high-tech media banner with nine mobile LED panels bringing guests the "Olympic Loop" designed by Volkswagen. Seven different thematic sections make the connection between China, the Olympics and the Volkswagen Group and its brands. A newscrawler brings visitors the latest competition results. The banner also serves as the moving background to a live performance by high-wire acrobats taking place up to ten times each day.
190 exhibition stand builders used approximately 500 metric tons of steel and around 1,600 m3 of concrete to build an area measuring approximately 2,700 m2, 2,000 m2 of which is taken up by the pavilion alone. Some of the materials were produced locally in China. Some 890 packages weighing 256 metric tons each were shipped by air and sea to China from Germany. "We are very proud of the Volkswagen Olympia Showcase, which will be our home base over the next few weeks. Together with our guests and the athletes, we are looking forward to the 2008 Olympic Games in Beijing," Kothe added.
[Source : VOLKSWAGEN Group]