Ford Mustang Stories as told through shot films to "Knight Rider" Series

K.I.T.T. Shelby GT 500 KR

• Ford expands "Mustang Stories" contest to include independently developed short films by partnering with Filmaka, a global digital entertainment studio and celebrated online creative community.
  
• "Mustang Stories" films will be shown each week during episodes of NBC's Knight Rider TV series, which debuts on Wednesday, September 24 (8 p.m. EDT) and features the Ford Shelby GT500KR.
  
• The 2010 Ford Mustang debuts at the L.A. Auto Show in November

DEARBORN, Mich. : September 23, 2008 - With worldwide Mustang enthusiasts anticipating the reveal of the 2010 Ford Mustang, those passionate about the iconic pony car are using the time before launch to tell their stories about their favorite muscle car through the essay contest at www.the2010mustang.com. Filmmakers also now get to share their "Mustang Stories," thanks to an innovative campaign recently launched between Ford, JWT Team Detroit, and Filmaka, a global digital entertainment studio and celebrated online creative community.


"We're always looking for innovative ways to connect with our customers," said Caroline Pernot, Ford car communications manager. "We wanted to see how filmmakers interpreted our 'Mustang Stories' contest and are delighted to be able to reach an even wider audience through the new Knight Rider TV series, which stars our Shelby GT500KR."

Video clips -- essentially 30- to 60-second "trailers" will be shown on NBC's Knight Rider TV series, which debuts on Wednesday, Sept. 24 (8 p.m. EST). Viewers then can watch the films, which last from 45 seconds to five minutes.

Nearly 400 scripts were submitted by filmmakers from 28 countries on six continents, and 22 semifinalists received $5,000 to produce their short films in two weeks. Ford, JWT and Filmaka then selected 10 winners who received additional $5,000 prize money. A new film will be introduced each week during Knight Rider episodes. The grand-prize winner receives the chance to direct a promotional film for the 2010 Mustang launch.

The first winning film, "Numskull," is directed by Zack Resnicoff and written by Sonny Calderon, who are based in New York and Los Angeles, respectively. More winning filmmakers will be announced soon.

"Working with Ford gives us the opportunity to help a powerhouse brand connect with its consumers through high-quality, original content," said Sandy Grushow, president, Filmaka. "Meanwhile, our winning filmmakers got to have their creative vision seen by one of the world's most respected agencies as well as millions of television viewers."

Images : Knight Rider's Ford Shelby GT500KR





Images : 2010 Ford Mustang Teasers




[Source : FORD]