Holden launches Ecoline Highlights Alternative Solutions

Mark Reuss, GM Holden Chairman and Managing Director

MELBOURNE : October 9, 2008 - GM Holden today launched Holden EcoLine, a brand designed to highlight the company's broad range of vehicles that use alternative fuel or fuel saving technology.


The Holden EcoLine range will offer consumers affordable solutions to tackle rising fuel costs and Australia's dependence on foreign oil.

GM Holden Chairman and Managing Director, Mark Reuss said Holden EcoLine gave a name to Holden's commitment to developing more sustainable and cost-saving transport solutions.

"The energy challenges we face require many answers. For Holden, the future of sustainable motoring is a clear strategy of energy diversity," Mr Reuss said.

"Holden EcoLine reinforces this approach by highlighting vehicles that use alternative fuels or fuel saving technologies. EcoLine vehicles suit a range of driving conditions and budgets and provide benefit for customers' hip pockets.

"Holden EcoLine is an easy way to communicate this 'Future Friendly' strategy to our customers. It highlights the ways we are making Holden a smarter choice for Australian motorists."

Launched at the Australian International Motor Show in Sydney, Holden EcoLine includes models from GM Holden's range of diesel, LPG and Active Fuel Management (AFM) enabled vehicles.

GM Holden offers an extensive range of diesel vehicles including the 2WD Captiva SUV which boasts segment leading fuel efficiency, the mid-size Epica and the small car Astra.

LPG is available on selected Commodore and Ute models, with Holden recently announcing it has significantly reduced the price of its dual fuel system.

[Source : GM - Holden]