SEAT Altea XL Launch-Campaign wins Euro Effie Award

Image from the SEAT Altea XL - Toys - advertising campaign

MARTORELL : October 9, 2008 - The launch campaign for the SEAT Altea XL won a prestigious Euro Effie Award in Bronze. The campaign was created by SEAT’s Barcelona based Lead-Agency Atletico International Advertising.


The Euro Effies, presented by the European Association of Communications Agencies, are the premier awards for communications effectiveness across Europe – rewarding campaigns that build Brands across two or more EU markets.

The Euro EFFIE Award for the SEAT Altea XL advertising campaign -Toys

This year the awarded work went through the toughest criteria in Euro Effies history. Only 14 campaigns were awarded with a trophy.

The awarded campaign “Toys” for the Launch of the SEAT Altea XL displayed a compelling success story over the top five European markets. “Toys” drove a 25% positive swing in sales in Europe’s toughest markets, brought new buyers into the SEAT family – as many as 8 in 10 came from other makes and made up ground on five of the other six players.

[Source : SEAT]