Citroën Racing / Sébastien Loeb WTCC Teaser image
Motor racing is hard-coded in Citroën’s DNA, but it comes in many shapes and sizes. After dominating several road-based events around the world for over twenty years, the Brand is now set to turn its attention to track racing, entering the FIA World Touring Car Championship (FIA WTCC) from 2014 onwards. This will be a new challenge both for Citroën Racing and for Sébastien Loeb, who will be driving one of the cars entered in the championship.
“Citroën Racing has spent the last few months looking in detail at the opportunity of going ahead with this programme,” revealed Frédéric Banzet, CEO of the Citroën Brand. “The WTCC is based on several aspects that are essential to Citroën: extensive media coverage, regulations that keep costs down and a genuinely global race calendar. Our involvement in this championship will give us not only another chance to showcase our Créative Technologie but it will also help us to develop the Brand in promising, growth markets such as China, Russia and South America. I would like to take this opportunity to thank our longstanding partner, Total, who will remain at our side for this new adventure.”
[Source : CITROEN]