McLaren Automotive launches in China
- McLaren Automotive begins selling its range of innovative, high performance supercars – the 12C, 12C Spider and McLaren P1™, in China
- The company has appointed retailers in Shanghai, Beijing, Chengdu and Guangzhou
- McLaren has held the first in a series of events celebrating the brand’s official entry into China
China is the world’s number one automotive market and access to its growing base of consumers will provide a major opportunity for McLaren. In time, it is anticipated that the Asia Pacific region will account for one third of global sales for McLaren, with China contributing a growing number of orders.
McLaren Automotive is a new and highly ambitious car company, and entry into China is the latest in a list of exciting and bold milestones it has reached. In only its third year of trading, McLaren Automotive has already established a strong retail network in the majority of the world’s mature markets, with the four new retailers in China making 45 locations globally.
The company set itself an ambitious target from the outset, to launch a new model or derivative every year from launch and, despite challenging economic conditions, has kept this promise and is firmly on track with future plans for a full product range. Despite the global economic downturn, McLaren continues to meet its sales targets, selling over 1,400 cars in 2012; 80% of which were exported from the UK.
The groundbreaking 12C and 12C Spider models set new standards of innovation and capability in the high performance sportscar market, and the company recently celebrated the manufacture of the 3,000th 12C at the purpose-built McLaren Production Centre in Woking, England.
The McLaren P1™ is the latest model to be launched by the British brand, and sets new benchmarks for innovation and performance. Following an extensive development programme, it has now entered production, with the allocation for the Asia Pacific region already filled.
Ron Dennis, Chairman of McLaren Group and McLaren Automotive said: “Today, I am very proud to be able to represent McLaren as we mark the formation of McLaren China. In recent decades, McLaren has grown to become a world class, highly innovative technology company that is never afraid to challenge convention. This approach has been applied to all our road cars, which utilise cutting edge technologies to deliver inspirational performance, coupled with high levels of efficiency. China is one of the most exciting and dynamic markets in the world where we will make every effort to be well received. Our entry into China is an important day for McLaren and represents a significant milestone in the development of the company.”
Mike Flewitt, Chief Executive Officer of McLaren Automotive added: “Entering the Chinese market is both a huge honour and a major opportunity for McLaren Automotive, and it highlights the continued development of the company. When McLaren Automotive was established it was set some very challenging objectives. By bringing three groundbreaking cars to market, developing a truly world-class manufacturing facility, and establishing a global retailer network, we have more than met those challenges and laid solid foundations for what, I believe, will be a very bright future.”
McLaren hosted a high profile launch event, ‘McLaren Uncovered’ in Shanghai today, which was attended by the company’s senior global management. The four retail locations will now open across China throughout the next month – Shanghai (12 September), Beijing (20 September), Chengdu (24 September), and Guangzhou (27 September).
Film showcasing the launch of McLaren Automotive in China
[Source : NEWSPRESS]