Lancia at the 80th Geneva International Motor Show

Lancia Delta Hardblack

TURIN : February 24, 2010 - Lancia is back at the Geneva International Motor Show with the Delta, the Ypsilon and the Musa - prestigious cars that showcase the best of European style - on the Swiss ramps along with some Chrysler vehicles sealing their recent alliance.


For the first time the two brands are displaying in one exhibition area designed to move away from trade show traditions in favour of a more symbolic stand.
Why this choice of more meaningful elements on a symbolic level? Because the Lancia-Chrysler alliance has strong characteristics precisely on this level: we are talking about two brands that have made the history of the automobile and that now interpenetrate, completing each other like two puzzle pieces that encapsulate the best of what automotive history has produced on both sides of the ocean, two puzzle pieces that, uniting, become a new entity, a kind of new hero of the two worlds that has and will have many new things to say.

Lancia Ypsilon ELLE

This gives rise to a unique setup where the graphic design of a puzzle unites with the latest fashions and colours. The imposing backdrop comes out of a perfect union of enormous puzzle pieces with images of the two brands, a symbolic fusion of Lancia and Chrysler under the banner of the values that they share: from elegance to technological innovation, from history to the will to shine in the future. Even the floors of the booth take up the puzzle theme to represent the union of the two brands as do the two big platforms, shaped like puzzle pieces, showing off on one side two Lancia Deltas and on the other side two Chrysler 300Cs. In this setting the visitor becomes an essential part of the composition. In fact, the images of the public are transformed into puzzle pieces to complete the puzzle of the booth, thanks to a play of mirrors and video cameras.
The star at Geneva is the new Ypsilon ELLE, a special series created by Lancia in cooperation with ELLE, an emblem of femininity and modernity that each season creates and establishes a wide range of women's clothing and accessories. Manufactured in a limited edition and marketed in the major European markets, the model on show features a 1.2 60 HP engine and two-tone body colour (matt black/white).

Lancia Musa Showcar

The spotlight is also on a show car, the Lancia Musa in a world preview, which, on the one hand is inspired by high-end jewellery, and on the other hand pays tribute to the atmosphere of the recent TV commercial featuring the model, starring Audrey Hepburn, the immortal symbol of elegance and beauty.

The vehicle on show is a concept car that anticipates a special series to be marketed in the major European markets in the second half of 2010. In addition, with the new version, the Musa range gets an original 1.3 Multijet II 95 HP (Euro5) engine along with the Start&Stop system that lets drivers lower fuel consumption and emissions on the combined cycle by up to 114g/km (109 g/km with robotised transmission), putting the Musa in a leading position in the MPV segment. A confirmation of Lancia Automobiles' consistent focus on the environment through the research and development of concrete solutions accessible to all that can be summed up in the slogan: “The environment is a luxury we want to allow ourselves”.

Alongside these exclusive versions, let's not forget the Lancia Delta present at the motor show with a special new series with shiny black roof and matt black body. It is the first automobile to sport the exclusive standard paint finish called Hard Black. Equipped with a 1.8 Di TurboJet 200 HP engine and Sportronic automatic transmission, the vehicle on show in Geneva features some interventions on the interior that explore future aesthetic solutions, such as the dashboard in beige and central console with luxurious treatments and new colour combinations. In addition:

The Lancia display is concluded with a Delta Platino equipped with a 1.6 Multijet 120 HP engine with standard DPF as well as Selectronic automatic transmission. Set apart by a two-tone body (white with matt black roof) and by Frau leather interior, this model comes with the characteristic back seat, to date an exclusive of the Executive version. From today even the Gold and Platinum versions of the Lancia Delta come with these cosy and comfortable seats that provide the same comfort as an armchair in business class on an intercontinental flight, besides having a reclining backrest to create lots of legroom, a comfortable feature on long trips. This exclusive treatment at the rear of the Lancia Delta makes it a real modern alternative to bigger, heavier, more expensive sedans with higher fuel consumption levels.

Also, brochures and customised totems at the stand will introduce visitors to the products of FGA Capital, a joint venture of Fiat Group Automobiles and Crédit Agricole specialised in the automotive segment. The company, which offers its services to important car manufacturers, will be operative in Italy and across Europe with a sole mission: supporting the sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high value-added services targeted to the dealership network, private customers and companies.

The Lancia stand will have a specific corner dedicated to the growing cooperation between Lancia and Magneti Marelli and technological features realised for Lancia models: the Reactive Suspension System, Adaptive Xenon Lights, the built-in satellite navigation system (Instant Nav) Selectronic robotised transmission and the Blue&Me™ system, developed jointly by Fiat Group Automobiles, Magneti Marelli and Microsoft, providing hands-free and music player functions.

Images : Lancia Ypsilon ELLE

Images : Lancia Delta Hardblack

Images : Lancia Musa Showcar

[Source : FIAT-Lancia]

Lancia Delta 1.8 Di Turbo Jet 200 HP

Lancia Delta 1.8 Di Turbo Jet 200 HP

Lancia Delta reflects perfectly the concept of "Anticrisis Luxury" as it fulfils the current requirements of prestige and mobility thanks to the logic of downsizing - i.e. it ensures high quality and performance, reducing cost, size and fuel consumption.


Thanks to these winning characteristics, in March this model became the leader of its car range in Italy and is fast growing at European level. In order to improve these results, today Lancia launches a new engine and a new version together with a number of technological changes that make this car the reference product for this car range.

The main innovation is represented by the 200 HP 1.8 Di TurboJet engine, the most powerful one of its range. It is an innovative petrol direct injection engine that confirms Lancia's preference for sports cars and, at the same time, its commitment to protect the environment by limiting emissions and fuel consumption.

These qualities are achieved by enhancing its brilliance, flexibility and the pleasure of driving which have always made this model stand out. This engine is produced by FPT – Fiat Powertrain Technologies - and is provided with a modern 6 speed automatic transmission. It delivers a maximum power of 200 HP (147 kw) at 5,000 rpm and a maximum torque of 320 Nm (32.6 Kgm) at 1,400 rpm. With such equipment, Lancia Delta can reach a maximum speed of 230 km/h and goes from 0 to 100 km/h in only 7.4 seconds. At the same time, the car stands out for low fuel consumption (7.8 litres per 100 km), reduced CO₂ emissions (185 g/km) and a Euro 5 homologation.

The second innovation is the exclusive Executive version: a car addressed to clients who look for top luxury and comfort. The "top range" was designed to fulfil the requirements of business clients and members of the diplomatic and institutional worlds - as the attention invested in designing a comfortable passenger compartment shows. Seats are wrap around and comfortable as they are designed to business class standards. The back seats are comfortable for long trips with plenty of room for the legs.

Therefore, Lancia Delta Executive offers a real, modern, in tune with the time alternative to bigger, heavier and more expensive cars. The fact this car was chosen to be the Official Car for the 9th World Summit of the Nobel Peace Prize held from 11th to 13th December 2008 in Paris - of which Lancia was the Main Sponsor - is not a coincidence. A Lancia Delta Executive fleet will also drive the international authorities to the G8 summit that will take place from the 8th to the 10th of July.

Lastly, the third innovation of the Lancia Delta 2009 range is represented by the marketing of some innovative devices aimed at making driving a comfortable and pleasant experience. First of all, there are the electronic suspensions with a variable damping system (Reactive Suspension System), capable of reducing car vibrations and ensuring maximum levels of safety, comfort and driveability. Then there is the brand new Sportronic 6 gear automatic transmission with controls on the steering wheels (currently the device is provided with only a 200 HP 1.8 Di TurboJet engine). The last technological innovation of the Lancia Delta is represented by the semi-automatic parking system called “Magic Parking”.

All these technological innovations - together with the self-adaptive bi-xenon headlights (Adaptive Xenon Light) and the integrated satellite navigator (Instant Nav) – were made thanks to the cooperation between the Brand and Magneti Marelli. We cannot forget that the cooperation between Fiat Group Automobiles, Magneti Marelli and Microsoft has given birth to Blue&Me™, a system complete with Telecom service functions - which Lancia Delta is the first one to offer - together with hands free, music player and navigation functions.

Images : Lancia Delta 1.8 Di Turbo Jet 200 HP

[Source : FIAT-Lancia]