Jaguar expects strong Thai sales from XF sedan

2009 Jaguar XF .. More Images in full post

Jaguar Cars (Thailand) Co is confident that the luxury Jaguar XF sports sedan that premiered yesterday at Siam Paragon will receive strong local acceptance similar to the worldwide response at its debut last year.

“The aesthetic beauty, style and performance of this imported premium sports sedan along with being the first premium luxury brand that is capable of E20 fuel make it a most appealing model for any luxury sports car owner,” said managing director Anurak Inthraphuvasak.



Jaguar XF received more than 17,000 booking orders worldwide after its premiere at the Frankfurt International Motor Show in Sept 2007.

In Thailand, the company expects this model will perform well and receive a warm welcome from local customers.

The strategy will emphasise maintaining its customer base in addition to catering to a younger generation of drivers who appreciate the finer things in life, said sales and marketing manager Ekaraj Nopphaket.

The company set a conservative sales target of a 10% market share in the luxury car segment or about 100 units this year. Booking orders for the first 20 cars scheduled for delivery this September will be taken during the local debut.

“We have already taken 10 orders,” said Mr. Ekaraj.

Usually, 70% of Jaguar customers buy the cars with cash with the otheis paying in installments.

Three versions of theXF are available in the Thai market with a starting price of 6.89 million baht for the 3.0-litre V6 engine. The other two are 9.3 million baht and 12 million baht for the 4.2-litre V8 model.

A discount of 300,000 baht will be offered immediately to those deciding to buy an XF with a special warranty on its engine for a five-year guarantee or 100,000 kilometres, which also includes another five-year guarantee for after sale maintenance on engine inspection, oil changes, spare parts and maintenance resulting from normal driving except tyre replacement.

The company runs two service centres in Bangkok, one in the Don Muang area and the other on Ratchadaphisek Road, capable of servicing 1,200 Jaguar cars.

The engineers who designed the Jaguar XF were trained in the workshops of England while the spare parts inventory was fully stocked to elevate standards of service.

Established in 1992, Jaguar Cars (Thailand) is ajointventUre between Wearnes Automotive & Equipment Pte. of Singapore and AAS Auto Services Co run by Mr Anurak.

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[Source : Bangkok Post July 2,2008]