Friday, January 30, 2009

Peugeot launched New 107 to UK market


New Peugeot 107
  • Peugeot’s lowest CO2 and most-economical car – the 107 – has arrived
  • In the UK, and in Europe, Peugeot sells more low CO2 cars
  • New style and design features enhance youthful spirit of 107
COVENTRY : January 29, 2009 - The new Peugeot 107 is now available in UK showrooms with three trim levels available, starting with the Urban Lite model at £7,595 (on-the-road). All 107s benefit from a new look, an enthusiastic 1.0-litre petrol engine but with exceptionally low CO2 of just 106g/km and economy of 62.7 mpg (on the official Combined Cycle).



Its love of the city dates from the Spring of 2005, and with more than 322,000 units produced (to the end of September 2008) and owners among the best ambassadors of its numerous qualities, the 107 provides an efficient and clever response to the needs of urban mobility and it does so now with a ‘new smile on its face’.

The popular and extra-equipped Urban model has standard features over the Urban Lite that include body-coloured items, electric front windows, side airbags and remote central door locking, and the choice of either manual and 2-Tronic (an electronically controlled manual that operates as an automatic) transmission.

The new Verve model is a top-of-the-range Special Edition that includes as standard air conditioning, 14” alloy wheels and a rev counter, and exclusive availability of the new Mandalin Orange paintwork (as pictured).

Appreciated for its fun-and-youthful appearance, a stylish and trendy design, for its handling and low running costs with low road tax (currently just £35) and low emissions, the 107 has a user satisfaction level way above the market average.

For 2009, a new 107 features a design update with enhanced specification. The 107 has lost none of its sparkling appeal, both in its three- and five-door versions, and continues to express being ‘cool’ and ‘energetic’.


Nevertheless it has evolved stylistically with a new front-end style that reflects a sharper and fuller personality.

The new profile of the lower front panel has more substance and robustness. It repositions the number plate in the lower section, like other Peugeot range models, and features a redesign of the contours of an air intake now featuring a cross-link grille. This new lower front panel incorporates side vents complete with grille and a decorative two-part insert, which can house the fog lights that are available as an accessory. An original and highly contemporary refinement radiates from this design with a wide chrome insert that accentuates the new bumper capping.

New 14″ ‘Cordouan’ wheel trims styled with a seven-spoke design reinforce the new car’s distinctive vitality. At the rear, the style of the 107 continues to display an attractive aspect with its dark glass tailgate/rear windscreen separating the angled contours of the rear lights.

Two all-new colours ‘Mandalin Orange’ and ‘Electra Blue’ supplement the existing range of Raven Black, Citrus Yellow, Laser Red, Carbon Grey and Zircon Grey. The passenger compartment is designed to accentuate the exterior colour with contrasting or matching trims that add emphasis or an imaginative touch.

Simple and functional, the interior of the 107 is also brimming with originality – the seats feature integral head restraints, a distinctive orange back-lit translucent panel for the heating/ventilation or air conditioning system (incorporating graphics with a modern feel), and a single instrument panel from which a rev counter is placed above.

Interior trims have developed in line with changes to style and body colours. A new ‘Code’ trim, accompanied by a silver grey bead on the seat surrounds. The Urban level retains its predominantly grey ‘City’ mesh trim but also features highlights linked to the sparkling new body colours. This design is another aspect likely to have wide appeal with customers, complementing the new front design aspect and its wider use of chrome decoration.

With further reduced fuel consumption and even closer attention paid to environmental-friendliness, the 107 highlights the economy of its engines and the frugality of its greenhouse gas emissions, both on the three cylinder petrol engine:




























Fuel consumption: Manual gearbox Electronically-controlled manual gearbox
Urban drive cycle 51.3 mpg 51.3 mpg
Extra Urban drive cycle 72.4 mpg 68.8 mpg
Combined drive cycle 62.7 mpg 61.4 mpg
CO2 emissions 106g/km 107g/km


This environmental performance contributes to Peugeot’s excellent result in terms of greenhouse gas emissions: Peugeot is the leading European manufacturer of cars emitting less than 120g of CO2/km (in 2007), and by a greater amount in the UK too.

The 107 is even more practical - short and able to seat up to four people, the 107 offers a boot volume of 200dm3 VDA to the height of the seat backs and 139dm3 under the tilting rear parcel shelf (due to the parcel shelf’s low position). The design of the rear parcel shelf has been improved to allow better access to the boot and for better use of the 477mm available between the sill and the rear seat backs. The folding rear seats liberate a total volume of 751dm3 and a usable length of 1093mm.

Finally, the 107 is as reassuring safe to drive, as ever …
Awarded 4 EuroNCAP stars in the adult protection test and 3 stars in the child protection test due to its design, safety equipment (up to six air bags can be fitted) and easily mastered road holding capabilities, the 107 ensures peace of mind for its occupants. A city car par excellence, EuroNCAP also awarded it 2 stars for the protection of pedestrians.

Images : 2009 Peugeot 107


[Source : PEUGEOT]

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