Saturday, February 7, 2009

Renault Twingo puts on Paris PTS Show

Twingo Renault Sport - Angel and Devil

PARIS : February 6, 2009 - Renault will present the Twingo at the Paris PTS (Personalization, Technology and Mechanical Sports) from February 19 to 22, 2009, at Villepinte.


At the PTS, in this temple to customization which welcomed more than 120,000 visitors in 2008 :
  • Renault Twingo will present its new customization offers, which will be available next spring.
  • Renault Design will give an exclusive preview of two interpretations of Twingo Renault Sport: “Angel and Devil”
  • Renault will launch its website fully dedicated to customization: www.twingototalperso.com
  • Visitors can get a glimpse of the world of Renault Sport, with Clio Cup test rides, Renault Sport experience driving lessons, and can view the range of accessories
Renault Twingo is a feisty, practical and connected car, whose appeal has already won over almost 140,000 customers in Europe and is the leading car in its category in France. Customization is a major trend; from mobile phone covers to textile products, the consumer needs to make the product “unique” so that it reflects his values, tastes and personality. Many customers have already made Renault Twingo “unique” thanks to the customization offers proposed right from the launch.

Broadening of Twingo’s customization offer:

The customization options for Renault Twingo are unlimited, thanks to the decorative trim available. For example, freestyle graphics (available in black or white Tattoo or Poppies, at a cost of €35 for 3) can be placed wherever the customer wishes, ensuring that the product is completely exclusive. Previewed at the PTS, more than 45 new offers will join the existing range.

Twingo Renault Sport

Renault’s designers have worked on three creative themes:
  • city of light, with a “La parisienne” option and “Eiffel” motifs
  • pop art, with its “Rainbow" motifs
  • sport, with a new twist on the theme of “strips” and “checkerboards” as well as a new
creative theme called “boomerang” The new offer will allow the customer to order a customized Twingo with the following elements to be chosen as options: aluminium wheel rims or coloured hubcaps, rear view mirror shrouds, central pillar trim, fog lamp mouldings and decorative trim.

A website dedicated to customization: www.twingototalperso.com

This site won an award at the Meribel ad festival and its purpose is to let web users find the right Twingo for them. To do this, the visitor creates an alter ego using a specially-created morphing tool. Then, the tool suggests the most suitable car for the visitor's personality. The web user can then configure and customize the car at leisure, using real-time 3D technology, and order a t-shirt with a Twingo picture.

Twingo Renault Sport - Angel and Devil

Angel and Devil

A show is a great place to meet the general public, and as such is an opportunity to present our creative ideas and to gauge reactions to new offers to help us select our offers of the future.

Twingo Renault Sport

Two Twingo Renault Sport cars have been converted to represent Angel and Devil, a graphic theme demonstrating all the design potential offered by Twingo in terms of customization. It highlights the Twingo's sporty aspect, by connecting the 2 optical blocks of the front side, continuing to the rear tailgate, finishing up on the "Twingo" marked on the tailgate, like a comet tail. The contrasting colours and matte effects draw the eye in and offer an original take on the volumes and lines of the Twingo:
  • Pearlescent white and matte black, with diabolical red accents
  • Satin red and glossy black, with cold metal accents
The vehicles are Twingo Renault Sport cars specially equipped with:
  • 17’ two-tone cold metal/satin red wheel rims
  • Red brake callipers
  • Glossy black air intake grids
  • Red indicator “shank”
  • Red interior surface of the exhaust tube
Complementary to the New offer available in the spring

Images : Personalized Twingo


[Source : RENAULT]

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