Mazda Launches Refined Verisa in Japan

Mazda Verisa C (Lilac Silver Metallic exterior body color)

HIROSHIMA, Japan : May 11, 2009 — Mazda Motor Corporation has launched the freshened Verisa compact car for sale in Japan. The newly refined model features high quality interior and exterior improvements and goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide. Manufacturer’s suggested retail prices (including taxes) start at 1,560,000 yen for the Verisa C, with its high quality fabric seats, and 1,650,000 yen for the Verisa L, which offers leather seats as standard.


Improvements to the Verisa C grade include new Lilac Grey fabric seats. The door trim and glove box lid have a matching color, invigorating the cabin space. Three exterior body colors are also newly available, including Lilac Silver Metallic.

Main features of the freshened Mazda Verisa

• A new feature is Lilac Grey fabric seats with orange stitching. The new design features matching color door trim, parts surrounding the meter panel, and glove box lid (Verisa C)*1.
  
• The addition of three new body colors – Lilac Silver Metallic, Metropolitan Grey Mica, and Sparkling Black Mica – brings the available exterior range to eight colors.
  
• High quality leather-wrapped steering wheel as standard (Verisa C).
  
• Vehicle immobilizer fitted as standard equipment (all grades).
  
• Audio-less specification as standard. (To best match each driver’s needs, the space for a head unit in the center panel is left open. The Audio-less spec allows for a variety of audio systems) (all grades).

*1 The existing Black Red interior color combination is still available for the freshened Verisa C.

Manufacturer’s suggested retail prices

Grade	Drive	Engine	Transmission	Price (yen)
				With tax	Without tax
C	FWD	1.5L DOHC	4-speed EC-AT	1,560,000*	1,485,715
	e-4WD			1,749,000	1,665,715
L	FWD			1,650,000	1,571,429
	e-4WD			1,839,000	1,751,429

• Both front-wheel-drive model grades qualify for 50 percent reductions in vehicle acquisition and weight taxes under Japan’s eco-car tax reduction system.- A separate recycling fee of 11,280 yen is necessary in addition to the manufacturer’s suggested retail prices listed above. If the curtain and front side SRS airbag system is selected as a factory installed option, the fee is 11,850 yen.
  
• If the special body color Crystal White Pearl Mica is chosen, the price increases by 31,500 yen (including tax).

[Source : MAZDA]