Tuesday, December 7, 2010

Aston Martin’s One-77 embarks on tour of Asia

Aston Martin One-77

TOKYO, Japan : December 7, 2010 - The One-77, Aston Martin's ultimate production car, a piece of sculptural automotive art that is the ultimate representation of the company's technical ability, ambitions and values is embarking on it’s first ever tour of Asia.

Aston Martin is embarking on an ambitious tour of Asia with One-77, taking in Japan, Singapore, Hong Kong, Taipei and China. The tour begins in earnest later today with an event for 200 invited, at the Cirque Du Soleil Theatre in Tokyo, Japan.

Asia Pacific remains an extremely important market for Aston Martin with significant growth potential for the British marque. The company has in recent years grown its dealership network in the region to 14, culminating with recent openings in China and Taiwan with further expansion planned. Globally, Aston Martin maintains a network of 126 dealers in 39 countries.

The One-77, a sports car of unparalleled beauty with subtle aggression and performance to eclipse any previous Aston Martin road car will be built at the marque’s global headquarters in Gaydon, Warwickshire. Over the past nine months, the One-77 has been undergoing Aston Martin’s rigorous engineering test programme. The car, despite its exclusive volume of only 77 is being subjected to the same engineering development process as the current range of acclaimed sports cars. This includes extreme hot and cold testing plus sign-off at the Nürburgring Nordschleife; the world’s toughest and most unforgiving test track.



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