PEUGEOT 2008 : THE NEW URBAN CROSSOVER SET TO WIN CUSTOMERS THE WORLD OVER

Peugeot 2008

With the  2008, Peugeot   capitalises on  its  expertise acquired   with the  success of  the  3008 Crossover to create an innovative vehicle  for the  B segment.  Set to go on sole in Spring 2013, it joins in the dynamic  of the product offensive initiated successfully by the 208.

The new crossover by Peugeot  is the first vehicle produced by the Marque that  was designed and developed   simultaneously by  several geographic   markets. With its  worldwide  objectives, the

2008 thrusts  the Marque into a new dynamic, in line  with its strategy of developing its crossover

range and attracting new customers.

An innovative concept

In a world which is constantly evolving and  increasingly urban, a new  generation of customers is emerging. Eager  to always be  on  the  move; they   feed  on  dynamism. Agile,  diverse, they  con  be found on every  continent and are looking for products which reflect their personality.

Drawing strength from  this   observation,  the   Marque  drew  up  a  specification  with ambitious objectives. From  the start,it incorporated into  the  DNA of the crossover by Peugeot,which combines an  accomplished driving experience, stylish  design with   practical advantages, the   challenge of designing a vehicle intended for an internationalclientele across three geographic markets.

Peugeot rose to the challenge. Upmarket, dynamic, the  new  crossover by Peugeot offers a rich  and varied  experience in  the   B  segment So, at  just  4.16m   long,  the   2008   innovates  by  uniquely combining the  driving characteristics of a hatchback and  the  strength of an SUV with an on-board area  (passenger space, modularity and comfort) which invites you to enjoy each moment to the  full. Equally at ease in town as on the  open  road, it can escape  from the  city  with confidence due to its extended mobility features. Stimulating and versatile,the 2008  suits alcustomers.

The 2008  is to be produced close to its markets, in France  (Mulhouse),in China  (Wuhan) and in Brazil(Porto Real).

"In the 2008, the Marque has the vehicle  which will secure its leadership in the segment in Europe and which will win  new customers in Asia and Latin  America." fVtaxime Picat, Director General of Peugeot

"With the 2008, Peugeot  is continuing its product offensive  and capitalising  on the success  of the 3008 by offering a new crossover, urban and innovative, to win over an international clientele"
Xavier Peugeot, Peugeot  Product Director

A unique  style,combining elegance and strength

The  2008  reinvents the  standards of large-volume vehicles in the  compact car  segment. Innovative from first  glance, it successfully merges the  two worlds. The strong stylistic trend affirms its identity for practicality,volume and the driving experience available with 2008.

"Creating  the  2008 was  a real challenge though we  had  a very  precise idea  of the  vehicle  that  we wanted to offer our customers. The style brought to life in an early  phase remained  true to the original design right up to production. The very first sketch  was  perfect -stylish and effective."
Eric Dejou, 2008  Style  Manager

"The 2008 has succeeded in merging  worlds  and cultures  to offer a style  which  goes beyond  customer expectations." Gilles Vidal, Peugeot  Style  Director

With its higher-driving position the  2008,fitted with 'Mud&Snow' tyres, 17" 'Diamond' wheels with a matt finish, has  pronounced wheel arches  that give  it an appealing road  presence and  stance. The black  bumpers and  body  sills  serve to protect it from abrasions with the addition of front and  rear body  protection and side mouldings in stainless steel.

The  front face  adopts the  latest Peugeot style codes, with panel fit  and  features working together seamlessly and precisely. Finely  sculpted, the  bonnet lines  infer  lightness,strength and protection of the  2008,  while the  'floating grille' face  has  a  solidity of  form with vertical elements to harness aerodynamic  performance and   efficiency. The  innovative headlamps are  designed  precisely  to reflect the  technical functions. Sharp  and  precise, they  act  with the  bodywork to given  the  outline appearance of  a eat's  pupil. Sculpted, they are  at  one  with the  front face, giving it an  even  more expressive, technological and  individual character. This  look is  emphasised by  LED  da y  running lamps.

The  new  urban crossover has  elegant and  sophisticated sculpted wings and  sides, indicating clear athletic qualities. The  generous glazed surfaces, including  the  panoramic roof, promise a spacious interior open to its surroundings.

The latest generation engines draw the very essence of the lightness and profiled silhouette to offer an exceptional driving experience combined with a true breakthrough in terms of fuel economy. Due to the technology of the e-HDi Diesel and new 3-cylinder petrol engines, the 2008 urban crossover stands out from the competition with CO₂ starting from 99 g/km.

[Source : PEUGEOT]