Wednesday, September 10, 2014

Mazda unveils the all-new MX-5

All-New Mazda MX-5

  • MKIV roadster shown to media at new event facility in Barcelona
  • Latest model features a unique KODO design and SKYACTIV Technology
  • Weight reduction puts the new Mazda MX-5 at a level comparable to the original model

Mazda revealed the all-new Mazda MX-5 this morning to an exclusive audience in Barcelona and simultaneously around the world at two similar events in Japan and the U.S. The MKIV model, which features a distinctive adaptation of the KODO – Soul of Motion design, received a very warm reception from around 250 media in attendance. It will go on sale in Europe in 2015.

The all-new MX-5 comes with SKYACTIV technology, including specially tuned SKYACTIV-G petrol engines and the first rear-wheel drive version of the SKYACTIV-Chassis. Weighing 100kg less than the outgoing model and with the lowest-ever centre of gravity, the new edition of Mazda’s iconic roadster enhances the Jinba Ittai “rider-and-horse-as one” responsiveness and agility that has always made the MX-5 the essence of driving fun.

The weight reduction also puts the new Mazda MX-5 at a level comparable to the original model, which revived and revolutionised the market for affordable lightweight sports cars when launched back in 1989. More than 947,000 have been produced over the past 25 years, and the MX-5 holds the Guinness World Record as the all-time bestselling two-seater sports car.

“Mazda’s current win streak is driven by our highly acclaimed new models, and the all-new MX-5 should only add fuel to the growth engine,” says Mazda Motor Europe President and CEO Jeff Guyton. “Built for the love of driving, this car underscores what Mazda is all about. It will certainly give our brand an added boost.”

Accordingly, “Long live the roadster” was the motto of the unveiling, which also marked the debut of Mazda Space, the company’s brand-new European event hub in Barcelona.

All-new MX-5 to be presented in Paris

The all-new Mazda MX-5 will make its European auto show debut in October at the 2014 Paris Motor Show. First unveiled last week at Mazda Space, Mazda’s new European event hub in Barcelona, the MKIV Mazda MX-5 is expected to give another boost to the unconventional Japanese brand, which is currently riding a wave of success.

In terms of design, the latest edition of the best-selling two-seater roadster in history is arguably the sportiest ever. The striking rendition of Mazda’s KODO – Soul of Motion design theme is full of life, expressing the car’s agility and the exciting experience that awaits behind the wheel. In keeping with Mazda MX-5 tradition, the cabin is snug yet comfortable, and now it features modern conveniences like the MZD Connect smartphone connectivity system and i-ACTIVSENSE, Mazda’s innovative line-up of active safety technology.

Furthermore, what the design promises, the technology can deliver. Under the bonnet, high-compression SKYACTIV-G petrol engines drive the rear wheels, while the specially-developed SKYACTIV-Chassis ensures the most advanced Jinba Ittai driver-and-car-as-one experience yet. Plus the all-new MX-5 still retains the same charm, reliability, affordability and above all lightweight fun of the original model launched 25 years ago.

The pure roadster experience lives on with the MKIV MX-5 at Mazda’s exhibit at this year’s Paris Motor Show (pavilion 3, stand 219), which opens to the press on 2 October and the public from 4-19 October.

Images : 2015 MAZDA MX-5


[Source : MAZDA]


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