Tuesday, September 1, 2015

New DS 4 and DS 4 Crossback : DS takes the offensive in the compact vehicle segment


One model, two distinct body styles and a new front end. A unique style featuring elements strongly emblematic of the DS style. Even more advanced technology, and extreme refinement still visible in every detail.

Introducing New DS 4 and DS 4 Crossback. Sold in 115,000 examples since launch, DS 4 is gaining new impetus with the arrival of two complementary models: New DS 4, a dynamic and elegant hatchback for customers looking for feelings and driving pleasure, and DS 4 Crossback, an all-new body style with go-anywhere looks, and a higher driving position. With this twofold offering, DS is addressing the expectations of customers in the premium compact vehicle segment. A segment that has seen the appearance of new body styles with character in recent years. Crossover vehicles now make up 30% of the premium compact hatchback market. "DS is the spirit of avant-garde. In the case of the DS 4, the brand's spirit is expressed through an offering made up of two body styles: a new premium hatchback and an unprecedented new offer: DS 4 Crossback, with elegant go-anywhere style. With such complementary vehicles, the DS brand is clearly stating its ambitions and its ability to meet customer expectations," says Yves Bonnefont, CEO, DS brand.

With its flowing, elegant lines, chrome-finish body signatures that highlight design’s beauty and high-performance engines, New DS 4 has all the qualities of a premium hatchback along with a more personal touch provided by the two-tone body/roof. A feature new to this segment. With its luxurious, refined, exclusive and even more customisable interior, this DS is the rightful heir to DS cars’ tradition, a tradition tinged with luxury, refinement and cutting-edge technology. New DS 4 will represent a unique offering in the premium compact segment.

DS 4 Crossback is an eminently versatile car. Its 'go-anywhere' approach is reflected in its higher ride height, its large black wheels, as well as in its wheel arch trim and roof bars, amongst other features.

In this way, New DS 4 and DS 4 Crossback perfectly embody the character of DS vehicles:

  • a strong identity underlined by a new front end (DS Wings grille, directly inspired from Numéro 9 Concept Car) and new headlamps (DS LED VISION),
  • cutting-edge technology with advanced connectivity, including CarPlay® protocole launched on New DS 4
  • high-performance engines with CO2 emissions of between 97g/km and 138g/km
  • and refined design including a dashboard and door panels upholstered in nappa leather, and watch strap design of semi aniline leather seats, features exclusive to DS.
Premiered at the 2015 Frankfurt Motor Show, these models will arrive in showrooms across Europe from November 2015.

Images : DS 4 - DS 4 Crossback


[Source : CITROEN]


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