Chris BangleMUNICH : February 3, 2009 - Christopher E. Bangle, the BMW Group’s Head of Design, has worked closely with Adrian van Hooydonk in BMW Group design development for nearly17 years. Now he is handing over his post to van Hooydonk, who is currently Head of BMW Automobile Design. “Christopher Bangle has had a lasting impact on the identity of BMW Group’s brands.
His contribution to the company’s success has been decisive, and together with his teams he has mapped out a clear and aesthetic route into the future,” said Dr Klaus Draeger, BMW AG’s Board Member for Development. Dr Draeger went on to explain that the BMW Group was currently “in an excellent position”, thanks to a broad portfolio of automobiles and several new vehicle concepts due for market launch in the coming months and years. The BMW AG Management Board, he added, is looking forward to working with van Hooydonk as Head of BMW Group Design - a man who shares Bangle’s fascination for technology and aesthetics, tradition and innovation. Dr Draeger affirmed that van Hooydonk would be in a position to continue to build on a design philosophy, which extends across the BMW Group’s brands. Bangle’s plan to pursue his own design-related endeavours beyond the auto industry marks the start of a new phase in his life while maintaining strong ties with the BMW Group.
Over the years numerous designs for new vehicles and vehicle concepts have been developed under Christopher Bangle’s leadership. As well as continuing the BMW 3, 5 and 7 Series, he and his teams were responsible for a range of other models, including the BMW Z3, BMW Z4, BMW X5, BMW Z8, BMW X3, the new BMW 6 Series, the BMW X6 and the BMW 1 Series. Other developments under the auspices of Christopher Bangle include the new MINI and Rolls-Royce models and a number of innovative motorcycle concepts. During his tenure, Christopher Bangle was also instrumental in making the company’s consultancy subsidiary, BMW Group DesignworksUSA, what it is today: a global design agency in North America, Munich and Singapore for leading international brands and companies in a wide variety of industries.
Thanks to their outstanding design quality numerous products from all three of the BMW Group’s automobile brands have won a host of renowned awards from around the world. Bangle has always had a special aptitude for working with his teams to strengthen the identities and unmistakable images of the BMW Group’s brands and to inspire design innovations, said Dr Draeger, Board Member for Development. Over the years he has received a dozen patents for his technical applications and design. These, along with the one hundred additional patents awarded to the BMW Group Design under Bangle’s auspices, are a testimony to his creative and innovative power.
Born in the USA, Christopher Bangle, aged 52, has been Head of BMW Group Design Development since October 1992. After studying at the University of Wisconsin and the Art Center College of Design in Pasadena, he began his working life in Rüsselsheim, where he worked for Adam Opel AG. In 1985 he joined FIAT, where he became Director of the FIAT Centro Stile in 1992. Shortly afterwards he left the Italian automaker to come to Munich.
Throughout his career with the BMW Group Bangle’s right-hand man has been Adrian van Hooydonk, who is now set to become his successor. He described van Hooydonk as “truly a top professional in our business,” adding, “I am sure that the many strong design strategies he has helped us create for the BMW Group will continue to develop and evolve.”
Adrian van Hooydonk, aged 44, will take over as Director of BMW Group Design with immediate effect. In his new position he will be responsible for design development for the BMW, Rolls-Royce and MINI brands. Born in the Netherlands, van Hooydonk studied at Delft Polytechnic University in Holland and later at the Art Center Europ in Vevey, Switzerland, until 1992. From there he came to Munich, where he joined BMW as a designer. In the year 2000 he went to California to work for the BMW Group subsidiary Designworks USA. He was Director of the internationally renowned design agency from 2001 to 2004. Then, under Bangle as the BMW Group’s Head of Design, he became Head of the Brand Design Studio for BMW Automobiles.
The BMW 6 Series and 7 Series lines clearly bear the hallmark of van Hooydonk’s design influence, as do the Z9 Concept Car, the BMW Concept CS (unveiled in 2007) and the M1 Hommage Study. In 1997 van Hooydonk created the ACV 30 Show Car for MINI and more recently he and his team have developed the designs for the new BMW 7 Series and Z4 as well as for the Concept Progessive Activity Sedan, which celebrates its premiere at the Geneva Auto Show in early March 2009.
“I am honoured and extremely excited to take on this new responsibility”, says van Hooydonk. “BMW, MINI and Rolls-Royce produce the best cars and motorcycles in their segment, and I am really looking forward to being able to contribute to the future development of these brands.” Speaking of his hopes for the years to come, van Hooydonk added: “I have no doubt that there are challenges ahead, but BMW’s depth in engineering and the passion of its talented design team are as strong as ever. Together I am sure we will be able to create some very sophisticated and extremely attractive concepts.”
[Source : BMW, Images courtesy of Web Wombat]
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2 Responses to "BMW’s Chris Bangle to quit the industry"March 18, 2009 at 9:42 PM
Auto/ Designer accuses BMW: they copied me. The Public Prosecutor’s office in Rome is investigating
28-02-2009 11:52
"The 'Gina' concept car covering was patent protected "
Rome, 28 Feb. (Apcom) - The 'Gina' BMW is a prize-winning concept car, but the idea of using a fabric covering for the bodywork is now said to have been copied from an Italian. This is the subject of the lawsuit initiated by fashion designer Giuseppe Bianco, owner of a number of young fashion labels, and filed with the Rome Public Prosecutor a few days ago. Public Prosecutor Marcello Monteleone is believed to be assessing the case presented by lawyer Carlo Cirillo, which contains allegations of counterfeiting under articles 473 and 474 of the penal code and under the provisions of the so-called ‘industrial property code’, as defined in the law of 10 February 2005, number 30, article 127.
Specifically, according to the lawsuit, Bianco designed an exclusive procedure in 2005 by which any covering material, from leather to fabric to more technical materials, could be applied to the external body of cars and other motor vehicles, "making the covering impermeable and resistant to atmospheric agents". After registration of the patent, exhibition at the 2006 Bologna Motor show, and coverage on the Tg5 Italian TV channel, Bianco was confident, happy in the knowledge that he had invented something innovative. Then, in the middle of 2008 he discovered that BMW had presented a concept car with a fabric body: the Gina, acronym for 'Geometry and functions in 'n' adaptions'. So Bianco felt that there was nothing for it but to assert his rights.
The battle between this small inventor from Italy and the German colossus began last August, when lawyer Carlo Cirillo informed the legal offices of BMW that his client was the "owner of the rights following the filing of a formal application to register the patent for a fabric covering for motor vehicles" and warning the German company to "cease any activity in conflict with this". After further contacts between lawyer Carlo Cirillo and the legal consultants from BMW’s patents office, and despite all the documentation presented in support of Bianco’s case, the Gina was exhibited at the museum in Munich and from 11 to 15 February of last year at the Salon Concept Car Hotel National des Invalides Plauce Vebaun, in Paris.
As reported in the newspapers, at that event in the shadow of the Eiffel Tower, the Gina won the award of 'Grand prix du plus beau concept car de l'annèe 2008'. But Bianco was not willing to let matters lie. He made a video with his accusations and posted it on Youtube. The process involved in this work on the car and the application of the materials, as shown on the carbodydesign website, source BMW press office, is exactly the same as the one he designed. In his lawsuit, the designer also refers to a visit by a BMW manager to his stand at the Motorshow. Lawyers Carlo Cirillo and Pamela Baglivo, who presented his case with the collaboration of lawyer Micol Cupo Pagano, explain: "Our client hopes that this will throw light on the matter.”
Lawyer Carlo Cirillo adds: "It is clear that if the judicial authorities recognize this as a violation of Mr. Bianco’s patent rights, we are looking at damage on a huge scale, taking into consideration the enormous publicity potential of the internet coverage used in handling this issue. So I hope that this will bring protection to the offended party, the small businessman, against a multinational company with great economic resources.”
March 18, 2009 at 9:44 PM
Designer in battle against BMW for “Gina”
COVERING SYSTEM CONTESTED: CASE FILED AGAINST THE GERMAN CARMAKERS AT THE ROME PUBLIC PROSECUTOR’S OFFICE.
Source: Corriere della Sera 01/03/2009 - Michele Manno
Rome
It is certainly a strange case that has ended up on the desk of the Public Prosecutor in Rome.
You could almost say that the two contestants are the present situation and the future.
The present situation is represented by designer Giuseppe Bianco; the future by the well-known BMW car manufacturers.
Why future? Because BMW recently won an award in Paris for the most beautiful “Concept Car of 2008”.
The car has an unusual name: ”Gina”. And we know for a fact that, like Gina Lollobrigida and all other women, Gina loves elegant clothes. So much so that she has been called the “Light visionary model”.
She is a car that we will never actually see on the road, like all “concept cars” which, by definition, propose new ideas destined to take shape on the roads of everyday life some time in the near future. The idea is in the composition of the car body, consisting principally of an elasticized fabric stretched over the frame which can be modified at the touch of a button, depending on the driver’s tastes. So it is a fabric to suit all occasions, from a simple meal in a pizzeria to a Gala evening in Monte Carlo. It is a kind of travelling haute couture wardrobe.
But this is where the present, with its laws and regulations, impacts on “Gina’s” destiny. Fashion designer Giuseppe Bianco has initiated a case against BMW, alleging counterfeit and the violation of the industrial property law, claiming that it was he who, in 2005, invented the exclusive procedure by which it is possible to apply any type of covering (leather, fabric and technical materials) to the body of a car or motorbike, thus making “the coverings themselves impermeable and resistant to atmospheric agents”. Before turning to the justice system, in this case public prosecutor Marcello Monteleone, Giuseppe Bianco’s lawyers warned BMW not to continue any activities connected with the use of this process. But the car was still presented.
Whatever the truth of the matter – and legal battles over patents are usually complex – perhaps one day we will hear the verdict. It is up to the judiciary to decide who is right and who is wrong: but for once the case does not concern murder, disputes or violence, but the future of a car; and the prosecution and defence have to make a decision about “Gina”.
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